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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Essential Digital Skills for Work 2024
The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Be Distinctive Britain
If Britain were a brand, what kind of shape would it be in? Has it lost its way, or is it still punching above its weight? Great Britain or not so Great Britain? Ipsos, in partnership with JKR and The British Chambers of Commerce surveyed 3,000 consumers and 1,100 UK business leaders to find out.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.