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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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What is Driving Change: The role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Ipsos Research Highlights - July 2022
In our latest Ipsos Research Highlights we explore public opinion on the next Conservative leader, the cost-of-living crisis and concern about the NHS.
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Ipsos Research Highlights - June 2022
In our latest Ipsos Research Highlights we explore this months the Issues Index, satisfaction with the Government, and how the public is handling the cost-of-living crisis.
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Ipsos Research Highlights - May 2022
In our latest Ipsos Research Highlights we explore our Issues Index, Chancellor Rishi Sunak's satisfaction ratings and the public's response to the war in Ukraine.
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Ipsos Research Highlights - April 2022
In our latest Ipsos Research Highlights we explore reactions to the Russian invasion of Ukraine, concern about the economy, and reflections on the COVID-19 pandemic.
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Ipsos Research Highlights - February 2022
In our latest Ipsos Research Highlights we explore the rise in lack of faith in politicians, concern around the cost of living and who the public thinks would make the most capable Prime Minister.