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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Research Highlights - 6 October 2021
In our latest Ipsos Research Highlights we explore perceptions of both the Conservative and Labour parties, reactions to the tax increase and gender equality.
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Ipsos Research Highlights - 25 June 2021
In this week's Ipsos Research Highlights we explore attitudes towards Brexit five years on, arguments against the COVID-19 vaccine, and what 'politically correct' means to the majority of Britons
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Ipsos Research Highlights - 28 May 2021
In this week's Ipsos Research Highlights we explore the concerns of the British, a decline in hedonistic attitudes and who is 'woke' really?
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Ipsos Research Highlights - 14 May 2021
In this week's Ipsos Research Highlights we explore we explore the latest findings from our REACT study, Keir Starmer's drop in favourability, and look at what Britons are most concerned about for the coming year.
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Ipsos Research Highlights - 16 April 2021
In this week's Ipsos Research Highlights we explore the latest findings from our REACT study, the increase in vaccine confidence and how the public rate Boris Johnson and Keir Starmer on key leadership character traits.
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Ipsos Research Highlights - 11 September 2020
In this week's Ipsos Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.
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Ipsos Research Highlights - 3 July 2020
In this week's Ipsos Research Highlights features the challenges facing universities, how the public feel about beginning to come out of lockdown and our latest COVID-19 Lockdown Video Diary.
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Ipsos Research Highlights - 22 May 2020
This week's Ipsos Research Highlights features how the public feel about the recent Government communications, how we feel about life after lockdown, and our sixth edition of Signals exploring the pandemic globally.