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Pulse Check - April 2025
Reform UK: local elections, big test.
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape. -
Pulse Check - Tariff Special - April 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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“The NHS is broken but it’s not beaten”: Public opinion on A&E wait times
An Ipsos poll reveals concerns about the availability of beds in local A&E’s and how this impacts behaviour to seek care.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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Using a Discrete Choice Experiment to understand the public’s decision-making around arranging and paying for residential care
In 2023, Ipsos conducted research on behalf of the Department of Health and Social Care (DHSC) to explore how likely those expected to self-fund any necessary future residential care would be to involve their local authority in arranging the care and the factors influencing their decisions.
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Beyond the waiting room: How local context shapes GP experience
Understanding patient experience is an important element of providing high quality health care, and can lead to more positive outcomes and experiences for patients and staff.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.