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Pulse Check - April 2025
Reform UK: local elections, big test.
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape. -
Personal assistants, the job role with the highest wellbeing and work-related quality of life in the adult social care sector
The Department of Health and Social Care (DHSC) recently published the findings from the first wave of the Adult Social Care (ASC) workforce survey, which was conducted by Ipsos in partnership with Skills for Care and University of Kent. Laura Dale and Claire Lambert look at the findings about the experience of personal assistants who support people with care and support needs to live more independently.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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The importance of communication and relationships with healthcare professionals for patients with mental health conditions: what does the NHS Adult Inpatient Survey tell us?
Lydia Whitaker looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to examine how experiences of health care differ for those with and without long term mental health conditions.