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Reflecting on the GP Patient Survey webinar 2025
On 17 July 2025, Ipsos hosted a webinar discussing the recently published 2025 GP Patient Survey (GPPS).
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Personal assistants, the job role with the highest wellbeing and work-related quality of life in the adult social care sector
The Department of Health and Social Care (DHSC) recently published the findings from the first wave of the Adult Social Care (ASC) workforce survey, which was conducted by Ipsos in partnership with Skills for Care and University of Kent. Laura Dale and Claire Lambert look at the findings about the experience of personal assistants who support people with care and support needs to live more independently.
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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Using a Discrete Choice Experiment to understand the public’s decision-making around arranging and paying for residential care
In 2023, Ipsos conducted research on behalf of the Department of Health and Social Care (DHSC) to explore how likely those expected to self-fund any necessary future residential care would be to involve their local authority in arranging the care and the factors influencing their decisions.
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Evolving Aspirations: Navigating status
In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Despite continued pressures on the NHS, maternity service users report an improved experience in the 2023 Maternity Survey
Anita Jeffreson and Holly Brown look at results from the 2023 NHS Maternity Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about the maternity services’ recovery from the pandemic.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.