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Smartificial Intelligence
In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?
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Music consumption of CDs is in decline
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Linkage Analysis: Data's Hidden Stories
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
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Passive Perceptions
The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.
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Virtual Reality (VR): What's the Reality?
Working in partnership with the BBC we conducted an ethnographic exploration into the challenges and opportunities of VR with UK audiences.
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Passive Simplicity: The Future For TV And Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
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Social media is the stand out activity of parents around children
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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When Trust Falls Down
Trust in brands and advertising in the wake of Brexit and the General Election
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.