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Ipsos MediaCT Tech Tracker
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
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The Evolution of Social Media
MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Influential Brands Event Presentation
Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012.
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The Tablet Evolution
The tablet has come a long way since its mainstream launch in 2010. In the newest Thought Piece, Ipsos MediaCT explore the tablet's place in our technology driven environment.
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Is good digital advertising a fragment of your imagination?
The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
-
ASI Nurturing Great Creative event - Award Winning Blooms
This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.
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ASI Nurturing Great Creative event - Sowing the seeds
This paper looks at the Big Idea - what it is and why it provides the best opportunity for successful creative development and how research can help.