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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
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Women Played. Women Paid. Women Made
In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.
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Data Integration: Understanding media in context
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
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Communicating in a Crisis: The needs of news audiences
This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
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Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.