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Right Media, Right Moment: Understanding People in the Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?
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Future of TV
With content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of television looks more exciting than ever.
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7 out of 10 Britons use a Smartphone to access the Internet
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.
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ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges
Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?
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Who's Killing Creativity Now?
In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.
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Ipsos Connect Tech Tracker Q4 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.