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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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A call to action for a brighter future for the European video game industry
Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.
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Understanding child safety and video gaming with GameTrack
Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.
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Fortnite: Shaking the Media and Entertainment Industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
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The New Faces of Gaming
There is a growing appetite for gaming across a whole range of age and gender groups.
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The Affluent
MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.
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Want to know more about tablet users?
The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.
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The Business Elite
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.