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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
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Constructing your data house: From Foundations to Frameworks
From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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ESSENTIALS - Evolving your business in response to COVID-19
Understanding changing consumer attitudes and behaviours amidst the COVID-19 crisis and what it means for businesses and brands with ESSENTIALS.