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The Future of Healthcare Segmentation
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
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Five things I learnt at WAPOR
Andrew Cleary, Director of International Research Methods at Ipsos, reflects on a successful WAPOR conference
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The Unrealised Potential of Digital Therapeutics in the UK
A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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The Perils of Prediction - A podcast with Ben Page
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
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The importance of communication and relationships with healthcare professionals for patients with mental health conditions: what does the NHS Adult Inpatient Survey tell us?
Lydia Whitaker looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to examine how experiences of health care differ for those with and without long term mental health conditions.
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Prioritising the elective care waiting list in Coventry and Warwickshire
Ipsos was commissioned by the Strategy Unit (Midlands and Lancashire Commissioning Support Unit) to assist the work of University Hospitals Coventry and Warwickshire NHS Trust.
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What does the NHS Adult Inpatient Survey tell us about how experiences of care differ?
Daniela Alvarez Garcia looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about people’s different experiences in hospital care.
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Queen Elizabeth II 1926-2022
A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.