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Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare
The Hysterical Health report by Ipsos explains how culturally embedded beliefs about gender might be shaping healthcare practices in the UK.
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Ipsos' Qualitative Research and Engagement Centre - One year on
One year ago, we launched the Qualitative Research and Engagement Centre (QREC).
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Obesity: an empathy blind spot
The Obesity: an empathy blind spot report explains why we’re wrong in our beliefs about obesity, the harm caused by fat stigma, and how we can rethink what we think we know about fat.
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Empathy not Sympathy: Living with a rare disease
Living with a rare disease brings a particular set of challenges, often underappreciated by the health system, which can severely affect quality of life.
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‘Mind the Gender Gap’ - Women and Money
Britain’s Financial Services sector is one of the strongest and most sophisticated in the world, but with this heritage comes a legacy sometimes at odds with consumer needs. This short film explores these issues through expert interviews and stories from across the country.
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COVID-19: We are the ‘underlying conditions’
How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge. Download the paper to read more.
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Children First. Lessons from Paediatric Research
In an industry moving towards patient-centricity, patient research is on the rise as pharmaceutical companies strive to develop a greater understanding of their product’s end users. However, this can be complicated if your end users are children.
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How SMEs are giving women more business options
A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive
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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.