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A study of the eating habits of children aged 16 to 18 months
Ipsos UK, on behalf of the Office for Health Improvement and Disparities, invited parents/caregivers of children aged 16 to 18 months to complete a survey about their child’s eating habits. The findings are helping to fill an evidence gap around the diet and nutrition of children of this age.
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Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980
Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
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Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations
New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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Are loyalty cards stacked in the Supermarket’s favour? More than half of Britons say supermarket loyalty cards benefit the supermarket more than the customer
Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.
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Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
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5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party
To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"
76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.