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57% of Britons support national ID card scheme, but have significant concerns over data security and implementation
Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.
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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
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Half of British women aged 18-50 have delayed or decided against having future children, with cost concerns main factor
The most likely reason cited by all those who have delayed or decided against having future children is the costs of raising children (39%), followed by the cost of living generally (36%)
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2025 GP Patient Survey results released
The 2025 GP Patient Survey (GPPS) results have now been published.
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Reform's Ipsos record 9-point lead over Labour, as public satisfaction with government nears lowest point recorded under a modern Labour administration
Labour’s 25% voting intention is the lowest share Ipsos has recorded for Labour since October 2019.
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Introducing our new voting intention methodology
Why Ipsos is shifting to online random probability KnowledgePanel for Voting Intention polling.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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On second anniversary of King Charles III’s coronation, 44% of Britons want the ceremony for the next monarch to be smaller in scale
44% of Britons favour a smaller-scale coronation for the next monarch, compared to 38% who want one of a similar scale and 11% a larger ceremony. Britons are similarly split over whether too much or the right amount of money was spent on King Charles’ coronation.