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ESSENTIALS - Evolving your business in response to COVID-19
Understanding changing consumer attitudes and behaviours amidst the COVID-19 crisis and what it means for businesses and brands with ESSENTIALS.
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Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
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53% of Scots think there should be a second independence referendum within the next five years
Ipsos’s poll for BBC Scotland asked Scots for their views on the timing of a second independence referendum and on an extension to the Brexit transition period.
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The Forces of CX: Enjoyment
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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The Forces of CX: Belonging
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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The Forces of CX: Status
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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The Forces of CX: Control
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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The Forces of CX: Certainty
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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The Forces of CX: Fair Treatment
Here are three examples of brands delivering on the values of our Forces of Customer Experience during the COVID-19 outbreak, showing how it is possible to build emotional connection with your customers.
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Anxiety the most common health concern among Britons under coronavirus lockdown
Britons in lockdown are most likely to be suffering from anxiety, over-eating and under-exercising.