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Larry the cat has higher favourability rankings than either Rishi Sunak or Keir Starmer
New polling from Ipsos has found that 44% of Britons have a favourable opinion of Chief Mouser to the Cabinet Office Larry the cat.
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Labour holds 18 point lead over the Conservatives in final Ipsos election poll
Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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The NHS and its use of the private sector
In a new Ipsos blog, we analyse how the NHS is being seen in the voters' minds and some of the narratives around the NHS in the debates.
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Immigration and the NHS - what do voters think?
As election day draws nearer, in a new Ipsos blog, we look at voters' attitudes towards immigration and the NHS
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The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives
Week 6 of the General Election campaign tracker explores the rationale behind why voters are considering voting for different parties.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?