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Almost seven in ten lack trust in Conservatives to handle issue of migrants crossing the Channel
But a majority do not trust the Labour party either on immigration, according to new Ipsos research.
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
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A three-way tie between inflation, the NHS and the economy as the biggest issues facing Britain
The January 2024 Issues Index reveals just over three in ten name one of inflation, the NHS and the economy as one of the biggest issues facing the country
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7 in 10 Britons think Brexit has had a negative impact on the UK economy
The latest Ipsos Political Monitor looks at attitudes towards whether the public think Brexit has been a success or failure
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Public Perceptions of Community Pharmacy 2023
The Public Perceptions of Community Pharmacy Survey 2023, conducted by Ipsos on behalf of NHS England (NHSE), explores the public usage and attitudes towards community pharmacy in England as well as their openness to expanding the services on offer from pharmacies.
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Download past editions
Established in 2009 - links to our past editions that provide a definitive guide in corporate reputation practice and management.
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Why Nostalgia Is So 'Fetch' Right Now
In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Keir Starmer opens clear lead over Rishi Sunak as the most capable Prime Minister
Headline Voting Intention January 2024: Labour 49% (+8 pts), Conservatives 27% (+3), Liberal Democrats 7% (-6), Green 7% (-2), Reform UK 4% (-3), Other 5% (-1).