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Pack
Measure the success of new packs in a competitive context.
InnoTest
Measure the success of new products in a competitive context.
Shopper
Understand purchase decisions and manage your category successfully.
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Increases in awareness of Government’s ‘Levelling up’ strategy – but still shallow, and public wants to know more
Awareness has increased but many remain uninformed on the Government's plans for levelling up
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The role of insights in the data era: What good looks like
We discuss what good looks like for Insights functions in the data space and what the leading firms do that differentiate them.
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4 in 10 Britons considering a holiday abroad next year while 8 in 10 will stick to the UK
As the world starts to open up again, how has the pandemic affected the holiday habits of Britons?
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
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‘Death of the city’ post-COVID? Little sign in London and Paris – but each capital faces own challenges
A major study of London and Paris suggests that predictions of the ‘death of the city’ due to the COVID-19 crisis may be wide of the mark.