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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Painting the town red, white - and green?
Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.
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Public attitudes towards electrical safety in the home
Ipsos recently conducted the third wave of a general public survey around attitudes towards electrical safety in the home for the Electrical Safety Council (ESC).
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Understanding Society July 2012
In our latest Understanding Society newsletter, we consider public service reform in the UK, and the future challenges they face in meeting public expectations at a time of severe spending constraints.
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Twitter is on the move but Facebook still tops the tree
New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.
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The Ideal Society - Trends
Q People have different views about the ideal society. For each of these statements, please tell me which one comes closest to your ideal.
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Reputation Snapshot for the Banking Industry
As the UK parliament decides on the nature of an inquiry into banking practice, a new 24-country study released today by Ipsos finds the banking sector is the industry UK consumers feel is most in need of greater regulation.
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Can you stop once you pop?
How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.
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The donations dilemma
Sally Panayiotou, head of charities research, looks at what our latest research for the Charities Commission on public trust and confidence in charities.