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Read The Shares, Not The Gap
Two polls, both by NOP, are the first out of the gate in the general election. We can draw some lessons from how they are reported.
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General Election 2001
Opinion polls measure the electorate's intentions in votes, not in seats. We can — if nothing goes wrong — measure voting intention percentages directly, and would hope to be accurate within our margins of error. But projecting the number of seats that a given share of the votes would give, although it produces a better headline, involves much greater uncertainties, and we rarely have the information we need to produce such figures with anything approaching precision.
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General Election 2001 - Election Digest
Election Commentary - And They're Off...
Canvass Leaks Suggests Election Downturn for Tories
Two Negatives, but still positive for Labour
NOP/Powerhouse Poll: Tories Up -
General Election 2001
The election begins with the most recently published polls* by all the companies showing Labour's lead over the Tories slightly lower than was the case before the election was called in 1997:
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Give Students Back Grants, Urge Voters
Voters are unhappy with tuition fees and the scrapping of student grants, according to two MORI polls conducted for The THES in March and April this year.
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Low Turnout: Who Loses?
In last week's column I set out some of the evidence that suggests that the turnout in the forthcoming election may be even lower than in 1997. However, one aspect that I didn't address was the political impact of a low turnout.
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Election Postponement Poll
Vote intention poll for the Sun, following delay to 2001 general election.
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UK and German Businesses Bring In The E-Business Experts For Ongoing Success
Outsourcing elements of e-business initiatives is a critical factor in the ongoing success of European businesses.
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UK and German Businesses See 'Looking Good' As Key Benefit Of E-Business
The development of a progressive image is seen as the main benefit of e-business, according to UK and German businesses, more so than improved customer relations or reductions in overheads.
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UK Business In The Broadband Doldrums
UK businesses are failing to embrace the potential offered by the internet and ecommerce, highlighting a strong scepticism about the internet's marketing and purchasing power.