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Public Hostility Towards Immigration: Understanding the Contradictions
Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.
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Just 1 in 5 would support the Chancellor breaking her fiscal rules, but support increases if it means more money for public services - though public awareness of rules is low
Two in five (40%) believe it would be a good thing for Chancellor to break her fiscal rules, if it meant raising more money for higher quality public services. However, they are less supportive of breaking the rules in principle (20%) or if it leads to more borrowing (14%) or higher taxes (15%).
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Half of Britons think Britain should prioritise closer trade relationship with the EU, even if it means increasing trade barriers with the US
Half (51%) of Britons now think that Britain should prioritise building a closer trade relationship with the EU, even if it means increasing barriers to trade with the United States – up from 42% in March.
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Public confidence in Labour’s delivery of its five missions is low – especially economic growth
Across all five of Starmer’s missions, more people continue to believe Labour is doing a bad job than a good job.
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Stephen Fry tipped to triumph in Celebrity Traitors, while Alan Carr expected to struggle, according to Ipsos poll
Stephen Fry is the fan favourite to triumph on the upcoming celebrity edition of The Traitors.
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What can we learn from the Local Elections? Reform won councils less satisfied with policing, jobs, quality of life and community cohesion
Councils won by Reform are less likely than average to be satisfied with policing, jobs, their quality of life and community cohesion.
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Are loyalty cards stacked in the Supermarket’s favour? More than half of Britons say supermarket loyalty cards benefit the supermarket more than the customer
Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.
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45% of Britons say their average travel spend has increased in 2025, as more affordable public transport and fixing potholes seen as key areas for improvement
45% of Britons report an increase in their average monthly travel spend in 2025 compared to 2024. Almost four in ten (37%) of those experiencing increased travel costs find it difficult to afford the extra amount.
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British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch
Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).
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One third of Britons say they would view Reform UK more negatively if Liz Truss were to join the party
34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.