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Be Distinctive Britain
If Britain were a brand, what kind of shape would it be in? Has it lost its way, or is it still punching above its weight? Great Britain or not so Great Britain? Ipsos, in partnership with JKR and The British Chambers of Commerce surveyed 3,000 consumers and 1,100 UK business leaders to find out.
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Half of Britons more fearful than hopeful about how Labour’s Budget announcements will impact public services, their personal finances - however, Labour more trusted on the economy than the Conservatives
A new Ipsos poll, conducted between October 11-14, 2024, reveals that half of Britons are more fearful than hopeful about how Labour’s Budget announcements will impact public services (46% to 18%), as well as their personal finances (53% to 11%).
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Over half of UK adults view racism in football as a problem
New polling from Ipsos explores perceptions of the most serious challenges facing professional football in Britain today.
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Almost 7 in 10 (69%) of Britons believe celebrities are entitled to prioritise their mental health - even if it leads to cancelled performances
A new survey conducted by Ipsos has revealed strong public support for celebrities prioritizing their mental health, even if it means cancelling performances.
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Beyond the waiting room: How local context shapes GP experience
Understanding patient experience is an important element of providing high quality health care, and can lead to more positive outcomes and experiences for patients and staff.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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UK public attitudes toward the conflict between Israel and Iran
After the Iranian attacks on Israel on 1st October, a new Ipsos poll examines UK public attitudes towards the conflict between the countries.
Data Labs
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Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).