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The future of library services in the UK and Ireland
The Carnegie UK Trust commissioned Ipsos to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.
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Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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The low turnout in mayoral referendum
Ben Page, Chief Executive of Ipsos, looks at the reasons behind the low turnouts that occur in local elections.
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From our archives: The French elections
As France prepares to elect its next President, we have been digging in our archives to find out what the British public have thought in the past about French politicians, and indeed about the French people and French culture.
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If everyone else is going mobile, should you?
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
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Probability Modelling
In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
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The NHS reforms could be the coalition's poll tax - but may well not be
We will know by 2015 whether the public's NHS experiences mean Andrew Lansley has pulled off this massive gamble, says Ipsos CEO, Ben Page.
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Housing as an electoral issue
Ipsos CEO, Ben Page, discusses the challenges and paradoxes of housing as a personal and political issue.
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The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
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Predicting the Mayoral Election - an alternative approach
Dr. Roger Mortimore uses his Sweet FA Prediction Model to predict who will be elected as London Mayor.