Search
-
When Did You Decide How To Vote?
Q When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle, within the last week, or within the last 24 hours?
-
Interest in Election News 1992 - 2010
Q How interested would you say you are in the following? News about the election
Q Thinking back to the campaign, how interested would you say you were in news about the General Election? -
General Election 2010 - An Overview
Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.
-
Engaging Audiences
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
-
2010 Post Election Poll
Ipsos's first poll since the General Election on May 6th shows that the public are, on balance, optimistic about the new coalition government.
-
Voting intentions (Westminster) - all companies' polls 2005 - 2010
Voting Intentions between the 2005 and 2010 General Elections, as measured by all companies and the newspapers in which they were published.
-
The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
-
How Britain Voted Since October 1974
Demographic breakdown of voting from MORI's election aggregates of polls (corrected to the final result), 1974-2010
-
Understanding Research Methods
The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.
-
Ipsos Election Polls
With almost all the results counted, the results of the 2010 General Election closely mirror the predictions in Ipsos's final week polling.