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2024 GP Patient Survey results released
In the 2024 survey, the majority of patients reported a good overall experience of a range of services.
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2024 National Student Survey (NSS) results out now
The 2024 National Student Survey (NSS) conducted by Ipsos achieved the highest response rate in 20 years.
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Another successful UK Exit Poll for Ipsos
Ipsos conducted a successful 2024 General Election Exit Poll for the BBC, ITV and Sky News.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Larry the cat has higher favourability rankings than either Rishi Sunak or Keir Starmer
New polling from Ipsos has found that 44% of Britons have a favourable opinion of Chief Mouser to the Cabinet Office Larry the cat.
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Labour holds 18 point lead over the Conservatives in final Ipsos election poll
Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.