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Marginals Poll - March 2010
Data is based on 1,007 adults aged 18+ across 56 marginal constituencies in Great Britain. These are Labour held constituencies which the Conservatives need a swing of between 5% and 9% to win.
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Britain's Business leaders reveal their biggest challenges, strengths
Maintaining and improving communications is the most persistent internal problem facing business leaders in Britain today.
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Worcester's Weblog - Manchester Seminar
Sir Robert Worcester discusses his recent presentation at the Methods and Models for Election Forecasting; the UK General Election of 2010 at the University of Manchester.
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Customers Take the Positive Path
Despite months of recession and unemployment, many feel that the worst is over - but remember consumers still insist on a fair deal, writes Fiona Moss
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
Evaluation of Campus Police Officers In Scottish Schools
Ipsos were commissioned by the Scottish Government to conduct an independent national evaluation of campus officers in Scotland.
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All Change in the Business World?
Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years.
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Ipsos March 2010 Issues Index
Ipsos's latest issues index shows concern about the economy increases, though race relations/immigration remains an important issue
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Ipsos on.... Politics
As the general election approaches, the key issue of trust is one of the major challenges facing all the parties. In the first of a series podcasts from Ipsos, Ben Page discusses the 60 year history of the battle between politicians and trust.