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2 in 5 expect Lionesses to bring football home again – though an equal share say men’s team has shown better skills in the past two years
Polling by Ipsos ahead of the 2023 FIFA Women's World Cup reveals that the Lionesses are the favourites to win among British football fans
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.
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Be Distinctive. Everywhere.
New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.
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Childcare use, the Home Learning Environment, perceptions and impacts of the rising costs of living, and awareness of regulations and policies
Ipsos' latest research for the Department for Education in England gathered evidence in November/December 2022 on parents' use of childcare, as well as the Home Learning Environment (0-4 only), perceptions and impacts of the rising costs of living and parental awareness of safeguarding regulations and new policies.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Half of Generation Z would prefer to have grown up when their parents were children
The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”
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Making a Plant Based Future
This report looks at barriers that stop us from embracing a truly sustainable relationship with food.
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.