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Moderate honeymoon continues for Labour and Keir Starmer but sees small slips as half think Britain is heading in wrong direction
Labour and Keir Starmer are still enjoying a moderate honeymoon period as they enter their second month in government according to the August 2024 Ipsos Political Pulse.
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How Britain voted in the 2024 election
As we have done for every general election since 1979, Ipsos has produced estimates of how the voters voted in the 2024 general election.
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Immigration and the NHS - what do voters think?
As election day draws nearer, in a new Ipsos blog, we look at voters' attitudes towards immigration and the NHS
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Labour maintains lead with Conservatives falling back to equal their lowest ever vote share
Rishi Sunak records the worst net satisfaction rating for a Prime Minister at this stage of an election campaign going back to 1979
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Ipsos MRP
Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.
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Concern about NHS rises to equal highest since 2020, concern about immigration rises to equal highest since 2017
The June 2024 Ipsos Issues Index reveals a rise in public concern about the NHS, economy and immigration
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7 in 10 Britons describe the British economy as poor, leading reasons include COVID-19 and decisions made by Liz Truss and Kwasi Kwarteng
New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.
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Public Services Face Crisis of Confidence as Election Looms
New Ipsos UK study reveals a public deeply dissatisfied with the state of public services in the UK.