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Which British politician would top the Strictly leaderboard?
How would British politicians perform if they appeared in Strictly Come Dancing? Ipsos polled the British public.
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A call to action for a brighter future for the European video game industry
Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.
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Oasis fever takes over with Britons preferring Oasis to Taylor Swift
Despite her Eras tour taking Britain by storm in 2024, Britons are more likely to say they prefer Oasis to Taylor Swift according to an Ipsos poll
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Boris Johnson is the most ‘brat’ politician in the UK
1 in 5 Brits who know a great deal/fair amount about the "Brat" trend say former PM Boris Johnson fits the description says a new Ipsos poll.
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Brits calling for a Royal Performance: Public eyeing Regal Acts for Glastonbury Stage
Queen, Prince and even the King himself (yes, Elvis) among Britain’s top choices in vote for who they would like to see headline at Glastonbury.
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Yes Prime Minister, questionnaire design matters
An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.