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E-scooters: public recognise environmental and affordability benefits, but safety fears remain
61% of British adults believe e-scooters negatively impact pedestrian safety. However, around 2 in 5 see e-scooters as positive for the environment (39%) and cost of travel (40%).
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People are less ‘nimby’ than they think they are
People are more likely to think public opinion leans more towards opposition to the building of more homes in their local area (42% are of this view) than support (26%). However, the opposite is true - 46% support building, 25% oppose it.
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Public confidence in Labour’s delivery of its five missions is low – especially economic growth
Across all five of Starmer’s missions, more people continue to believe Labour is doing a bad job than a good job.
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British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch
Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Pulse Check - April 2025
Reform UK: local elections, big test.
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape. -
Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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Favourability ratings for Starmer, Reeves and Labour all unwind this month
Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.
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Pulse Check - March 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.