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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
6 in 10 do not trust Boris Johnson to tell the truth, nearly twice as many as Keir Starmer
The public are very sceptical when it comes to trusting politicians to tell the truth, according to a new Ipsos poll
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Doctors and scientists are seen as the world’s most trustworthy professions
The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.
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Trust, Safety and the Digital Economy: Understanding the value of healthy online communities
Ipsos's latest research shows a growing number of UK businesses are realising the benefits of building safe and trustworthy digital environments.
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Despite popular belief, the world is not experiencing a 'crisis of trust'
In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.
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Ipsos Issues Index: January 2022
A lack of faith in politicians and politics becomes Britain’s second-biggest issue in the January 2022 Issues Index
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Ipsos Research Highlights - December 2021
In our latest Ipsos Research Highlights we explore the rise in concern of COVID-19, reactions to the new restrictions, and who the public thinks would make the most capable Prime Minister.
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Ipsos Veracity Index: Trust in the police drops for the second year in a row
Nurses, librarians and doctors are Britain’s most trusted professions, while faith in journalists, footballers and estate agents rises