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Benefits of corporate reputation still not understood in too many businesses
The latest Reputation Council report from Ipsos reveals less than half of Europe's most senior communicators have 'hard-wired' reputation into business managment.
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Reputation Council Insight & Ideas Report October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, and looks from an internal perspective at the purpose and authenticity of company values.
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The customer comes first
Chris O'Brien reports on the changing outlook of Britain's financial journalists
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Why brands need a social media reality check
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers
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Ipsos appoints new Managing Director for Marketing
Ipsos today announces the appointment of Susan Malcolm as Managing Director for Ipsos Marketing in the UK.
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Economic gloom in Britain
Just one in ten Britons describe Britain's current economic situation as good according to new research from Ipsos' Global @dvisor online survey conducted in 26 countries.
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The SNP's social media success
The SNP dominated discussion on social media during the Scottish election campaign
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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Reuters/Ipsos Political Monitor: September 2011
Conservatives regain lead over Labour as having the best policies on managing the economy.