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Chief Value Creator? The changing role of the Chief Sustainability Officer (CSO)
Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.
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New Ipsos research for Barclays explores homeowners’ experiences making energy efficiency improvements to their homes
The study among homeowners Barclays believe are more likely to be in the market for making energy efficient improvements to their home and who chose to take part in the survey feel reluctance towards making efficiency improvements to their homes.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Be Distinctive. Everywhere.
New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.
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Sustainable Fashion and Textile Policy: Aligning Public Opinion with Industry Actions for a Greener Future
A while ago, WRAP released a report on textile policy options accompanied by a cost-benefit analysis, providing detailed insights into measures that can be taken towards a more sustainable future. Recent Ipsos data has highlighted the level of public concern regarding the environmental impact of the textile industry, reinforcing the significance of WRAP's report and the need for action towards a more sustainable future.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.