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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
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3 in 5 globally say their healthcare system is overstretched
However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.
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6 in 10 Britons now say King Charles III will do a good job as King
First Ipsos polling of attitudes towards the Royal Family and the new King following the passing of Queen Elizabeth II.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.
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Queen Elizabeth II 1926-2022
A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.
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What worries the world - September 2022
Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
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Conservatives lead on growing the economy, Labour on cost of living
The Conservatives have a 15-point lead over Labour on trust to grow the economy, whilst Labour lead the Conservatives 15-points on trust to reduce the cost of living.
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Despite around half of school leavers (54%) saying they have had education on climate change in the past year, confusion and misunderstanding prevail
New research from Ipsos, in partnership with The Royal Meteorological Society shows an opportunity for better climate education in schools in Great Britain.
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Majority across 34 countries describe effects of climate change in their community as severe
One in three globally brace themselves for being displaced from their home in the next 25 years: Ipsos survey for the World Economic Forum.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?