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Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. -
Minimum pricing and underage drinkers
Carolyn Black of Ipsos Scotland explores the potential impact of alcohol minimum pricing on underage drinkers.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Breakfast Radio: The most important media of the day?
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.
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Ad Transferability Lessons Learned
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.
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When I was younger, so much younger than today
John Carroll celebrates the radio and the 50th anniversary of The Beatles' first single in his newest MediaWeek blog.
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How People Use Tablets
Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.
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Using Research for Effective Media Planning
Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.