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Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds
“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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UK Essential Digital Skills 2023
The fourth edition of Essential Digital Skills (EDS) research has launched this November. Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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The future of the UK workforce
Future public services should enable people to develop skills and change career mid-life to meet the economy’s skills needs. Many people would change career and retrain but don’t know how. We discussed with Fiona Aldridge, Head of Insight at the West Midlands Combined Authority, how the WMCA Trailblazer devolution deal offered an opportunity to design solutions to integrate skills, employment, and careers services, and target funding at regional skills gaps. However, there remain national challenges for the devolution model to meet skills needs.
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The future of AI in public services
AI has the potential to automate repetitive tasks and enhance efficiency in our public services. Using insights from Ipsos research and an interview with Dr. Jonathan Bright from The Alan Turing Institute, Daniel Cameron and Reema Patel identify different types of AI technology and their applications in the public sector. However, they also explore the challenges such as bias, lack of transparency, data privacy, and the broader social impacts facing the use of AI in this capacity.
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What does the NHS Adult Inpatient Survey tell us about patient experiences, in the context of increased waiting times?
Molly Dawson looks at results from the 2022 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission. The data tells us that overall experience remains generally positive but is deteriorating across several areas, in particular waiting times, and there continues to be stark differences in experiences between patient groups…