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Ipsos Research Highlights - May 2022
In our latest Ipsos Research Highlights we explore our Issues Index, Chancellor Rishi Sunak's satisfaction ratings and the public's response to the war in Ukraine.
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12 points to….? What Britons think about the UK’s Eurovision chances
Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
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2022 cyber security skills in the UK labour market
This report presents the findings from the fourth iteration of the UK cyber labour market study conducted by Ipsos and Perspective Economics on behalf of the Department for Digital, Culture, Media and Sport (DCMS).
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Woke, cancel culture and white privilege – how the UK’s culture war debate is evolving
New research by Ipsos and King's College Policy Institute shows that the public increasingly feel the country is divided by “culture wars”.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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Global Trustworthiness in the Oil and Gas Sector
The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…
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Despite popular belief, the world is not experiencing a 'crisis of trust'
In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.
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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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6 in 10 would rather be a citizen of Britain than any other country in the world – the NHS, our history and the Royal Family are most likely to make them proud to be British
The NHS, our history and the Royal Family are most likely to make people proud to be British
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What makes people happiest? Health, family, and purpose
Global Ipsos survey finds happiness levels on the upswing at the end of 2021 with happiness levels in Britain returning to pre-covid levels.