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Online is the now, not the future, so why bother with face-to-face surveys?
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.
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Eurofound launches sixth edition of survey assessing working conditions across Europe
On Monday 2 February 2015 Eurofound launched the fieldwork for the 6th European Working Conditions Survey (6EWCS) which will be conducted in the UK by Ipsos.
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Ipsos study for PayPal reveals drivers and barriers of mobile shopping around the world
Research carried out by Ipsos for PayPal, which investigated the mobile shopping habits of more than 17,500 consumers in 22 countries, reveals insights on mobile shopping behaviour, barriers and growth markets.
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Google Glass - Dead, but not buried
In this blog MediaCT's Stephen Johnson discusses Google Glass and the product testing.
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Ipsos study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business
Research carried out by Ipsos for PayPal provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
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Why companies fail when success becomes routine
Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip.
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The future of streaming content: What role will advertising play?
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.
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Casual fling or committed relationship?
In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.
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Communication in the connected age
In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.
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Show me the E-money: Technology makes controlling money a pleasure not a chore
The rise of Bank of Me: Ipsos Marketing pan-European research for MasterCard reveals that, far from being a chore, people like monitoring their money - and women have power over the purse strings.