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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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RAJAR Quarter 2, 2012 - Radio Joins the Online Community
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Understanding Society July 2012
In our latest Understanding Society newsletter, we consider public service reform in the UK, and the future challenges they face in meeting public expectations at a time of severe spending constraints.
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Twitter is on the move but Facebook still tops the tree
New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.
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Monitoring the impact of changes to the Local Housing Allowance system of housing benefit
Read our research report carried out by Ipsos's housing team, the Centre for Regional Economic and Social Research, Sheffield Hallam University and the Institute of Social Policy, University of Oxford on behalf of the Department for Work and Pensions.
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The Winner Takes it All
Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
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Understanding Society - May 2012
In our latest edition of Understanding Society, we bring together expert economic commentary and the latest on public confidence in the economy.
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'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
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If everyone else is going mobile, should you?
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
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The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.