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Going Mobile in Media Research
The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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Examining the Safety of Children Online Across Europe
The EU Kids Online Project based at the London School of Economics and Political Science launch their report today detailing new and important evidence about children's exposure to and experience of risks on the internet. The report is based on a survey conducted by Ipsos among over 23,000 children and parents across Europe.
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Ipsos: X-Factor Buzz Chart
It's almost too close to call as to who is going to be eliminated this week. The early money is on Wagner and Mary, but it wouldn't be the first time that they've somehow made it through.
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
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Ipsos: X-Factor Buzz Chart
It's getting very close this week on the Ipsos X Factor Buzz Chart with six contestants staring elimination in the face.
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Ipsos: X-Factor Buzz Chart
The latest update from the Ipsos X Factor Buzz chart shows that Mary Byrne could be in trouble this week.
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Latest RAJAR radio audience listening results released
The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week.
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MediaCT Light Bites: Has online research killed quality?
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.
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The future is in our hands: Technologies to revolutionise mobile research
Following several false starts during the last decade, the mobile phone now holds great potential in the research process. AJ Johnson analyses the state of play in an article for ESOMAR's Research World publication.