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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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Britons Divided on AI's Impact as UK Government Aims for Global Leadership
Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).
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New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
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Ipsos UK Named MSPA Europe/Africa Leader for 10th Time
Ipsos UK receives MSPA Europe/Africa Elite Membership for 2025, marking a decade of industry excellence.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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Chief Sustainability Officers Globally Feel Ambitions Outpace Action on ESG
45% of Ipsos ESG Council members say they spend more time on reporting requirements than on delivering actual ESG priorities.
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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More than half of the public would support farmers if they decided to strike, in line with support shown for nurses and ambulance workers
Pensioners, farmers, small businesses, working people and ‘people like me’ are the groups most seen to be treated worse than they should be by the British government.