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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Scots agree it’s time for a change, but are unsure if Labour can make the changes they want
With a general election a certainty at some point in the next 10 months, a majority of people in Scotland would like to see change, according to the latest poll by Ipsos in Scotland.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Public ratings of the SNP fall over Humza Yousaf’s first year as First Minister
A year on from becoming First Minister, Humza Yousaf remains less popular among the public than Nicola Sturgeon was when she left office.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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Collective Evaluation and Learning with Sport England
Ipsos UK are leading a consortium with NPC (New Philanthropy Capital) and Sheffield Hallam’s Advanced Wellbeing Research Centre (AWRC) to evaluate and learn from Sport England’s long-term partnership and investment into 125 long-term Partners.
The work seeks to evaluate and learn about the effectiveness of systemic change contributing to Sport England’s 10-year Uniting the Movement strategy to improve access to sport and physical activity.
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
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Why Nostalgia Is So 'Fetch' Right Now
In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.
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Ahead of highly anticipated UK general election in 2024, satisfaction with democracy is low
A new survey by Ipsos KnowledgePanel conducted across seven countries - UK, France, Italy, Sweden, Poland, Croatia and US - reveals the public support democratic principles such as voting, building consensus, diffusion of power, despite widespread dissatisfaction with a system perceived to favour the rich and powerful.
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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.