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Shoppers giving back through our Winter Payment Testing Programme
Ipsos's UK Channel Performance teams up with LINK to provide items to foodbanks.
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From the cost of living to sustainable living
A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
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UK public still broadly supports most net zero policies
New Net Zero Living data released by Ipsos and the Centre for Climate Change and Social Transformation (CAST) shows similar policies continue to enjoy higher levels of support even as the cost of living crisis begins to bite, such as frequent flyer levies and changing product pricing to reflect how environmentally friendly they are.
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Ahead of COP27, Britons want subsidies on environmentally friendly tech while few want higher taxes on non-renewable energy sources
Brits are most supportive of government subsidies for environmental technology, changing product pricing and incentives for green products/services to reduce climate change in a global Ipsos survey ahead of COP27.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.