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Labour holds 18 point lead over the Conservatives in final Ipsos election poll
Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.
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The NHS and its use of the private sector
In a new Ipsos blog, we analyse how the NHS is being seen in the voters' minds and some of the narratives around the NHS in the debates.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Labour strengthens position in Scotland as Ipsos poll shows a close race
Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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Four in ten support plans to increase defence spending, but majority do not trust Conservatives to have right policies on defence
Twice as many Britons support the policy to increase spending to 2.5% of GDP as oppose it according to a new Ipsos poll
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FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.