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Ipsos expands its media and audience measurement expertise
Ipsos welcomes Dan Wong-Chi-Man alongside new acquisitions as it strengthens its media and audience measurement expertise.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Britons are most likely to want to donate surplus doses of COVID-19 vaccine to other countries
As Boris Johnson pledges to donate a majority of the UK’s surplus vaccine supply to poorer countries, new global polling from Ipsos finds seven in ten Britons (69%) want to pass on some of our extra doses of COVID-19 vaccines to be used in other countries.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations.
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A penny saved, is a penny earned
Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly Ipsos podcast exploring the latest research and insights into all things Customer Experience, Mystery Shopping and Channel Performance.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.