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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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Public split on prioritising tax cuts versus more money for public services
New polling from Ipsos ahead of the 2024 Budget explores public attitudes to tax cuts and spending on public services
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Most Britons think the worst of the cost of living crisis is still to come
But the number of Britons who think the crisis has reached its peak is increasing, according to the Ipsos February 2024 Political Monitor
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Disabled people often not seen in media and advertising content, new research finds
The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV
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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Labour lead on economy and public services as Conservative share falls to record low
The Conservatives’ share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978.
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Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain
The Ipsos Political Pulse explores how the public view Prime Minister Rishi Sunak and Keir Starmer as well as other leading politicians and political parties
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Attitudes to standards of behaviour in government
Ipsos carried out research for the Institute for Government on public attitudes towards standards of behaviour in government
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The death of the Business Card?
The custom of giving business cards could be on the way out according to this Ipsos Omnibus poll