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Ipsos Research Highlights - 28 August 2020
In this week's Ipsos Research Highlights the Conservatives see a drop in their ratings, we explore how many parents are staying positive during the pandemic and whether Britons are happy to continue working from home.
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When difference doesn’t mean different: Understanding cultural bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Vehicle owners continue to show interest in self-driving technology despite COVID-19
A global Ipsos study reveals new vehicle owners desire for autonomous functionality in their next vehicle in Europe’s top five markets, US, China and Brazil.
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Abortions amid COVID-19: How women’s rights are being impacted by the pandemic
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began
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From home life to work and money: the impact of lockdown on the 50-70s revealed
Ipsos conducted research on behalf of the Centre for Ageing Better to understand the impact lockdown has had on those in their 50s and 60s. The findings reveal how the pandemic has changed people’s lives and their plans for the future.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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Ipsos Research Highlights - 17 July 2020
In this week's Ipsos Research Highlights include how the public feel about the recent Government communications, Boris Johnson's favourability ratings and latest findings from the recent COVID-19 home testing study.