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Gen Z: grounds for optimism?
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?
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Harsh home truths
Economic turmoil has brought the housing affordability crisis into sharper relief for mortgage holders and renters. What can Government do? The response to COVID-19 was to pull more levers: eviction bans, mortgage and Stamp Duty holidays. In the Autumn Statement, Chancellor Jeremy Hunt announced capping social rents in England, but the Scottish Government had already gone further, faster, introducing a freeze on private as well as social rents and a moratorium on evictions. Previously, Michael Gove recommitted the Government to building 300,000 homes a year. Action will take years to deliver results, requiring considerable political courage. Public opinion will need careful management too. Has the housing crisis become bigger and uglier?
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Mission critical – Levelling Up, a balancing act
Prime Minister Rishi Sunak gave a ‘cast-iron commitment’ to prioritise levelling up in his first PMQs. In the face of an economic situation requiring ‘eye-wateringly difficult decisions’, what hope do the public have that living standards, high streets, and public services will prosper in the coming years? The public are pessimistic about delivery but the appetite for action is unlikely to lessen.
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From the cost of living to sustainable living
A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
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An economist's take: Interview with Dr Linda Yueh
Through an economist's lens, Dr Linda Yueh shares her take on key challenges of the cost of living crisis, thoughts on economic policy and growth, and some possible glimmers of good news.
Dr Linda Yueh is an economist at Oxford University and London Business School, and the author of The Great Economists: How Their Ideas Can Help Us Today. -
Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Concern about cost of living, views on energy sources, and preferred date for IndyRef2: findings from new Ipsos Scotland polling
New findings from our polling among the Scottish public in the latest Political Pulse from Ipsos in Scotland.
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Evidently better: Putting evidence and policymaking to work, side-by-side
What lessons can we draw from the pandemic in terms of policymaking and the use of evidence?
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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Trust: What next for the Pharmaceutical industry?
In a guest post for Ipsos, Jennifer Cummins, Founder of Shine Advise, writes about the importance of Trust for the pharmaceutical sector.